Building Viral Quizzes: From Three Quizzes That Went Viral
Three of my quizzes reached over a million completions. They had nothing in common except three traits I identified after analyzing the data. Three of my quizzes went viral. Not mildly popular, viral. Each reached over a million completions within a month of launch. I spent months analyzing the data, trying to find what made them different from my other quizzes that reached fifty thousand completions at best. The answer was not what I expected. The viral quizzes were not better written, better designed, or better marketed. They shared three specific traits that my non viral quizzes lacked, and once I identified those traits, I was able to design for them deliberately. Trait One: The Result Is the Product The first trait I identified was that the viral quizzes treated the result as the product, not the questions. In my non viral quizzes, I spent most of my effort writing good questions and treated the results as an afterthought. A score and a one line description. In the viral quizzes, the results were detailed, personalized, and shareable. Each result had a name, a description of two hundred words, a strength and weakness analysis, and a recommendation for what to do next. More guides are on the Quiz Hub Blog.